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Market your business online  E-mail

Advertising your company online involves far more effort than just having a website (although you can advertise your business online through Van Thinking even if you do not have a website yet). 

Just developing a website for an online presence is like listing your business in a telephone directory with no categories, and not ordered in any way (alphabetically or otherwise).

The chance of someone finding you that way is similar to someone driving through a city in search for something instead of looking in the yellow pages (or some other directory): Even if you are visible from a highway at any given moment, the online environment redefines the highways and the access routes all the time dynamically, so that an ongoing effort is required to stay visible and accessible to your potential clients and customers.

The only certain way to attract traffic (visitors) to your site is to pay for traffic.

There are a number of companies (the most well-known probably being Google) that offer a service to provide paid advertising to draw traffic to your site.

In fact, chances are that you found our site through a link displayed on the search results page when you searched for something on the internet.

  1. If you found our link in the right hand column of the search results, then you clicked on a paid advertisement that we have placed.
  2. If you found a link to our site on the left hand side of the search results page, you have found us as a result of our SEO (search engine optimisation) effort, which caused our site to be listed among the first ones (and not the 10 000th listed search result, which you obviously would not have seen).

Van thinking offers you the possibility to attract paid-for traffic to your business at rates much LESS (at least 50% less) than you would pay for traffic via Google (or any other search engine).

You can do this regardless of whether or not you already have an internet presence. You can advertise your business through us and have the benefit of

  1. Paying less (at least 50% less, optionally more) for your advertisement than you would if you advertised directly via any of the search engines.
  2. Participating in a highly targeted audience and therefore have a higher click-through rate to your information, because those who become aware of your advertisement have already expressed an interest in a service in the knowledge economy.
  3. IMPORTANTLY: having the benefit of our expertise and ongoing effort to "remain visible from the online highways with an easy access route" for potential visitors. We are a paid member of reputable global SEO (search engine optimisation) and internet marketing research companies, and therefore have our fingers on the pulse of this world. It enables us to provide you with an ongoing fine-tuning of this effort to draw traffic in order to attract the best and most cost-effective, relevant potential clients or customers.

COMPLETE THE FORM at the bottom of this page if you are interested in participating.

How is it possible to have a better solution for less money?

By participating in our advertising solution, you do save considerably, AND you do not have to make the effort to constantly refine and rework your internet marketing strategies and technologies to stay current.

This is possible because Van Thinking pays the normal rates to the commercial companies offering online advertising, AND we make the effort to stay current and relevant with our internet marketing and SEO (search engine optimisation) strategies and technology. All you need to do is to choose to benefit from this effort.

How can you do this?  Simply by advertising your business via our site. You can then benefit from our effort to advertise our own site, and in effect then also your company.

COMPLETE THE FORM at the bottom of this page if you are interested in participating.

What kind of businesses will benefit from advertising on Van Thinking?

Of course this is not a solution for everybody - our advertising filters potential customers already via the keywords etc. we choose in our own advertising campaigns. BUT the mere fact that you read this says your company most probably does fall into a related category (or your suppliers and service providers do), otherwise you would not have clicked through to our site in the first instance.

But to be complete, we list the kinds of companies that will benefit from making use of this offer to pay less for more.  See if you fit in one of the following categories:

  1. Complementary Services:  This includes companies in the services sector, in a knowledge-rich environment. (People looking at the Van Thinking's site do look for services and suppliers in the knowledge economy, why don't you become one of them!)
  2. Related Services:  This includes companies offering services in similar areas as ours.  (Yes, we do not see you as competition, but rather as co-workers to provide services to companies in the knowledge economy - there is more work in South Africa for all of us together than what we have the time, expertise or capability to service appropriately - I'm sure you agree!). You are therefore welcome to advertise through us.
  3. General:  This includes companies offering services that are of general interest. In other words, relevant to a wide audience, that they will respond to your advertisement even if they might not have looked for your particular service when they came to our site. (For instance business software solutions, financial advisors, specialised medical services, school educational resources, etc. - most people need them from time to time anyway).

We are launching this online marketing service. We make available limited advertising space on our site, so if you are interested you need to apply as soon as possible.

Fill in the form below for us to contact you with more information and the cost (a variety of options are available):

Online advertising contact request: Van Thinking


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Important Notice:  You will be added to the mailing list of Van Thinking when you complete this form.  This mailing list provides the option to unsubscribe at any time, and is not sent out more than once a month (usually only every two months).  Your information will not be made available to any third parties.  We also only use it for this mailing list.  When you choose to unsubscribe, we do not continue to use your information for any other purposes.


 

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Published articles:

Dissertation:  Technology for Knowledge Innovation:  A Realistic Pluralist Scientific Problem Solving Capability

Published in peer-reviewed Journals: 

  1. Van der Walt, M, “Knowledge Management and Scientific Knowledge Generation ”, Knowledge Management Research & Practice, (2006) 4, 319–330.
  2. Van der Walt, M., De Wet, G., "A Framework for Scientific Knowledge Generation", Knowledge Management Research & Practice, (2008) 6, 141 - 154.